Capitalism is greatOne failure of capitalism: if a great idea has no business model, it's unlikely to be pursued - if it doesn't make money, it won't happen.For innovative new products, we need to measure a different metric - JOYSome ideas are AMAZING, but they don't make moneyEven if they are great, you have to look at them through a commercial lensThe ideas go away when companies can't figure out how to make money at itThe idea must fulfill the customer's desire - you must bring them joy, and the money will follow.