Kate Cox, Business Development at Memcyco uncovers the alarming rise of digital impersonation attacks and the role AI plays in making scams more convincing than ever. We discuss how cybercriminals exploit AI to clone websites, steal data, and undermine consumer trust. Kate shares eye-opening statistics, real-world examples, and practical strategies to protect yourself and your organization from these growing threats. Whether you're a business owner, cybersecurity enthusiast, or everyday internet user, this episode is packed with actionable insights to keep you safe online in 2025.