I'm diving into a concept that's been occupying my thoughts deeply over the past several days – your level of conviction. It's about your belief in your skills as a coach, your confidence in how you facilitate transformation, and your certainty about the results your clients can achieve through your work together. The degree to which you are convinced – truly, deeply convinced – about what you offer determines your success rate in this business. So this week, I'm challenging you to honestly assess your own conviction level and make the necessary adjustments to strengthen it.

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