Despite the economic downturn and NFT market crashing, Sportswear firm Nike earned nearly $100 million from NFT royalties, the highest among prominent web2 brands. An all-time record was broken on Polygon Network when the number of unique addresses reached 190.95 million on Nov. 14. The achievement of such a big milestone came against a backdrop of news about the U.S. sports retail giant Nike launching its own NFT marketplace. The important thing is that .Swoosh, as the upcoming platform is called, will operate on Polygon's infrastructure. Nike's success in the metaverse can be directly attributed to it's partnership with RTFKT studios, the NFT company it bought in 2021.

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