287. Authentic Influence: How Creators Can Partner with Brands The Right Way with William Gasner

In this episode of Creative Chats, Mike Brennan speaks with William Gasner, co-founder and CMO of Stack Influence, about the journey of creativity, the importance of taking action, and the evolving landscape of influencer marketing. They discuss how early creative experiences shape our paths, the significance of engaging with ideas through action, and how Stack Influence connects brands with smaller creators to foster authentic relationships. William emphasizes the need for authenticity in influencer marketing and provides insights on how aspiring creators can navigate this space effectively.

3 Key Takeaways:

🎨 Authentic Influence - Discover how true influence stems from passion and authenticity. William and Mike discuss how aligning with products you truly believe in can build trust within your community, rather than simply taking the highest-paying opportunities.

🎨 Power of the Micro-influencer - Uncover the advantages of working with smaller, niche creators. William shares why those with a more engaged but smaller following often yield better results for brands compared to larger celebrity endorsements.

🎨 Start Small, Think Big - Learn the importance of starting with minimal efforts and slowly building up. William emphasizes the value of putting ideas into action and receiving real-world feedback to refine your approach and eventually achieve success.

Episode Highlights:

00:00  Creative Beginnings: The Roots of Inspiration 03:06  The Power of Action: Turning Ideas into Reality 05:50  Stack Influence: Bridging Creators and Brands 12:01  The Evolution of Influencer Marketing 18:06  Authenticity in Influence: Redefining the Role of Creators 23:56  Getting Started: How to Join the Creator Economy

Links and Resources:

• Stack Influence: stackinfluence.com

• William Gassner's Contact: [email protected]

• Daily Creative Habit: http://www.DailyCreativeHabit.com

 

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