Retail Gets Real

287. The haunt is on at Party City with Odette Welling, Vice President of Merchandising


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Halloween is one of Party City’s biggest seasons and is a huge undertaking that includes hiring and training 20,000 new seasonal employees and sourcing costumes and décor more than a year in advance. On today’s show, Odette Welling, vice president of merchandising — and the self-confessed “Halloween queen” at Party City — talks all things Halloween, including the retailer’s most popular costumes for kids, adults, teens and pets. 

Learn more at retailgetsreal.com.

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Retail Gets RealBy National Retail Federation

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