David Friedman is an award-winning CEO, entrepreneur, author, and renowned public speaker. In 2011, he published his first book, Fundamentally Different, which is based on the insights he learned and taught throughout his leadership career, and in 2018 he published his second book, Culture by Design, the definitive "how to" manual for building a high-performance culture.

His current company, High Performing Culture, has helped hundreds of companies throughout North America to implement his culture operating system, CultureWise™.