thinkfuture: technology, philosophy and the future

288 EXTRA Don't Make Your Customers Jump Your Hoops

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  • Are you lazy? Are your customers lazy?
  • Do your customers prefer things to be done for them?
  • Then why do you force your customer's through your own hoops?
  • People don't want to "bank", they want their money managed.
  • People don't want a mortgage, they want a home
  • People don't want a car loan, they want a car
  • Are you making your customers jump through hoops to work with you?
  • Are you worried that talking to your customers will reveal how far off your products are from what they want?
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    thinkfuture: technology, philosophy and the futureBy chris kalaboukis
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