Feisworld Podcast

288. Len Markidan: How to Create Your Digital Storefront as a Content Creator

Listen Later

Len Markidan is the CMO of Podia, a platform for creators to sell online courses, downloads, coaching, and community.  Previously, he was Head of Marketing for 5 years at Groove.  Len’s work has been featured in Forbes and Entrepreneur, and he’s consulted for clients like Prudential, Chegg, Jet.com, Groupon, Healthline and more.

Connect with Len:

Twitter: https://twitter.com/lenmarkidanLinkedIn: https://www.linkedin.com/in/lmarkidan/

What we will cover:

My audience at Feisworld Media are often content creators (authors, podcasters, some YouTubers). Many of them are entrepreneurs who leverage these channels to build their audience and drive awareness and leads to their services. I think the conversation around Podia is so helpful because of the following:

  1. Many of them are contemplating about creating a course (often their first course) but not sure how to get started
  2. Some have done entry and/or signature courses and would like to create more and better courses
  3. Some feel like they didn't really create the right content, or their existing content isn't capturing enough attention - many of us fail to test the market first.
  4. For all the above, many people I know (myself included) still struggle to find the right platform - what the factors should they consider when choosing a platform? People often think about pricing as a determining factor - I get it - but it's very limiting at the same time
  5. Long term planning - I'm going through the pain right now to consolidate most of my courses onto Podia, and I have many reasons to say why I want to stick to Podia (email marketing, pre-launch, simple landing page setup, optimized purchase funnel, etc.). Love to hear your thoughts on who Podia is best targeted for
  6. Because I went with free options first, and stayed in the experimentation phase for so long (Thinkific - 1 course, Teachable - for my existing clients, MemberVault - my other courses), now I have to migrate everything to Podia (and I know you guys offer a free migration service if paid annually, that's very compelling for a lot of people). I appreciate Podia that much more and we can go into why :)

    7. Wanna give Podia a try? Get started here.

    ...more
    View all episodesView all episodes
    Download on the App Store
    Feisworld PodcastBy Fei Wu
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    47 ratings