Sales Transformation brings you another exciting episode as Collin Mitchell will talk about targets with none other than the RevOps Hitman himself, Rob Turley. Rob is the President and Co-Founder of White Rabbit Intel, a company that advocates “predictable prospecting”. Rob and his team created the first-ever SMARTech which helps their clients analyze their prospects if they are a fit even before meeting them.

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HIGHLIGHTS

• Rob’s professional journey
• How data and buying decisions tie together
• The plague of high-volume outreach
• Shifting of buying personas
• Data needed to get started

QUOTES

Rob: “The issue is that a lot of people look at selling as a speculative process, there's no reason for it to be as speculative as it is. It's an assumption, it's an educated guess.”

Rob: “You have to get as targeted as possible, we have an issue in the market, a disease going around, It's a plague. It's called high-volume outreach.”

Rob: “Instead of contacting 1000 people, why not just have a technology that can find the needles in the haystack, analyze who you've done business with, who you failed to do business with, build a predictive model around that.”

Rob: “Over time, businesses change the market changes, your persona shifts, your product might shift to the persona shifts with it, everything's moving, it's a moving target at all times in business.”

Rob: “You need to be influential and like myself brutally honest, people either love you, or they hate you.”

Learn more about Rob in the link below: 

• LinkedIn: linkedin.com/in/the-revops-hitman
• Website:
  • whiterabbitintel.com  (Company Website)
  • podcasts.whiterabbitintel.com  (RSS Feed)
  • platform.whiterabbitintel.com  (SMARTech™ Platform)

Connect With Collin on LinkedIn 

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