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In Episode #28, I interview Jennifer Wilkov, an award-winning author and owner of Your Book is Your Hook. Jennifer Wilkov has written four books and is about to publish another next month. She's been featured in the New York Times, Wall Street Journal and CNBC. Now she focuses on marketing for authors, screenwriters and playwrights. We talk about the benefits of publishing, ways to educate, entertain and inspire your audience and how to get started in the publishing process.