This time around, Alex and I welcome Michael Soledad to the podcast.

He’s had a remarkable journey, and we were lucky enough to chat to him and really deep-dive in to what makes him tick, his content creation process, the direction the channel has taken, and the YouTube lifestyle.

The Apple Watch Ultra gets a good going over too - and just who is it for?

This is one you’ll want to watch a few times through - content gold!

Michael’s website: michsoledesign.com

Michael on Instagram: michsoledesign

Michael on Twitter: @michael_soledad

Michael’s podcast: https://podcasts.apple.com/gb/podcast/coffee-with-creators/id1509851317

Michael’s latest video: https://youtu.be/7D2owC53-LM

Alex latest video: https://youtu.be/OJ5KbYjU12I

The Tube Life Podcast: https://podcasts.apple.com/gb/podcast/the-tube-life-podcast/id1595881790

Alex on Twitter: https://twitter.com/AlexGTech1

My latest video: https://youtu.be/vOrxazzH0KI

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00:00 Intro

01:50 The accidental YouTuber

08:30 How the channel started

11:15 Niching down - a good idea?

18:30 The algorithm

25:00 The video planning process & the Apple Watch Ultra

37:00 CES, and brand awareness

44:00 The creators economy

55:00 The smart home, Matter, and thread - where’s it at?

57:35 Apple Car - will it happen?

64:00 The benefits of scripting for YouTube 

75:30 Wrapping up