From Leads to Leases - Senior Living Marketing and Sales

#29 Bridging the Digital Divide: Tech Support for Seniors with David Kolesnikow from Boomernology

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Summary

In this episode, Jerry Vinci interviews David Kolesnikow, the founder and CEO of Boomernology, a tech support service for baby boomers and seniors. They discuss the importance of digital literacy for older adults, strategies for protecting seniors from online scams and cybersecurity threats, and the role of technology in enhancing their quality of life. David shares his background and how he accidentally started Boomernology, and emphasizes the need for personalized tech support and building one-on-one relationships with clients. The top challenges facing older adults in technology are fear of being left behind, lack of digital literacy, and feeling overwhelmed. David also highlights the importance of password management, cybersecurity, and software updates as common tech issues faced by older adults. Boomernology aims to provide personalized tech support to seniors and empower them to navigate the digital world with confidence. They emphasize the importance of software updates and restarting devices to ensure optimal performance. Boomernology also collaborates with organizations to raise awareness about elder fraud and cybersecurity. They believe that AI can be beneficial in senior care facilities, helping to understand residents' preferences and improve services. Boomernology's future plans include building a solid foothold in New York City and expanding across the country. They emphasize the importance of one-on-one relationships and providing empathy in tech support. They also recommend that senior living providers have a dedicated tech support team and create leave-behind materials for residents.


Takeaways

  • Digital literacy is crucial for older adults to navigate the increasingly digital society.
  • Personalized tech support and building one-on-one relationships with clients are essential for empowering older adults and making them feel cared for.
  • The top challenges facing older adults in technology are fear of being left behind, lack of digital literacy, and feeling overwhelmed.
  • Common tech issues faced by older adults include password management, cybersecurity threats like phishing and malware, and software updates. Software updates and restarting devices are crucial for optimal device performance.
  • Collaboration with organizations is important to raise awareness about elder fraud and cybersecurity.
  • AI can be beneficial in senior care facilities to understand residents' preferences and improve services.
  • Building one-on-one relationships and providing empathy in tech support is essential.
  • Senior living providers should have a dedicated tech support team and create leave-behind materials for residents.


    • Chapters

    00:00 Introduction and Background

    02:13 Founding Boomeranology: Bridging the Digital Divide

    06:09 The Role of Boomeranology: Personalized Tech Support

    12:59 Challenges Facing Older Adults: Digital Literacy and Cybersecurity

    15:22 The Impact of Technology on Quality of Life for Seniors

    19:39 Bridging the Digital Divide

    22:29 Personalized Support for Baby Boomers

    24:38 Top Tech Issues for Older Adults: Password Management, Cybersecurity, and Software Updates

    29:08 Boomernology's Client Profile & Educating the Public

    38:55 Exploring the Potential of AI

    43:55 Future Plans for Boomernology

    45:36 Advice to Senior Living Providers Looking to Enhance Tech Infrastructure


    ...more
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    From Leads to Leases - Senior Living Marketing and SalesBy Jerry Vinci
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