Join me as together with Bruna we analyze the evolution of brand partnerships in video games since the introduction of games as a service, the impact IP licensing has on IP extension and recognition, and, given Bruna's São Paulo heritage, how the gaming LATAM scene has changed since she joined the industry over a decade ago. With 11 full years at Ubisoft, she's a real OG! The timing for this episode couldn't be better, coming right after the record-breaking Rainbow Six Invitational in São Paulo, where we both met just a few weeks ago!

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