Skift Meetings Podcast

#29 Carina Bauer: The Need for Flexibility and Collaboration

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Carina Bauer, CEO at IMEX Group, talks with EventMB Editor-in-chief Miguel Neves about the need for flexibility and collaboration in the events industry.

They cover topics such as:

  • How flexibility and cooperation with all clients and partners is key to delivering events in times of uncertainty
  • Why creative approaches to online events in 2020 have shifted to more practical content-driven approaches in 2021
  • How IMEX plans to continue to experiment with ways to bring the trade show to life online
  • How IMEX is internationally not called a hybrid show and is not trying to offer business appointments online
  • What drove the resilient IMEX team is be closer to clients and partners than ever before
  • Why IMEX has invested in IT, innovation and marketing and design
  • What a hybrid workforce means for the event industry
  • Why more sustainable events are possible should be the goal of all event organizers
    • ...more
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