Curtis Jewell, Manager of Strategic Alliances at Sony Pictures Entertainment joins Baily to talk about:

- How he went from locking down a strategic partnership for his startup with Pepsi Co. to having to shut down the business

- Ensuring long-term partnership success by identifying shared priorities, setting expectations, and maintaining open lines of communication

- Adopting a people-first mentality to cultivate and nurture relationships with past, present, and future partners

Visit http://bailyhancock.com/scl/29 for the complete show notes