In this episode of LIFT Your Shop Podcast, Philip Tringali, from Echo Advertising, an expert in the field, provided invaluable insights on "Direct Mail Do's and Don'ts." Join Philip as he shares essential tips and pitfalls to avoid when utilizing direct mail marketing strategies. Whether you're a seasoned marketer or new to the world of direct mail, this episode is a must-listen for anyone seeking to maximize the impact of their marketing campaigns. Tune in now to gain a deeper understanding of the do's and dont's that can make or break your direct mail efforts and take your marketing to the next level!