The Champagne Lounge

29. Give Your Brand Personality with Debbie O'Connor

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Summary

In this episode Rebecca interviews Debbie O'Connor, Founder of Design Agency White River Design and Co-Working Space The Creative Fringe.

Debbie shares her journey of starting a business in a new country, evolving her graphic design business, creating a co-working space, building a community, writing a book on brand personalities, and being part of the Champagne Lounge community.

She's one extraordinary lady, and you're going to want to hear her story.

Takeaways

  • Starting a business in a new country can be challenging, but finding creative ways to connect with people and build a network can lead to success.
  • Evolving a business and taking on new challenges can keep things interesting and lead to growth.
  • Creating a co-working space with flexible options can provide a solution for entrepreneurs and small businesses who need office space without long-term commitments.
  • Building a community and giving back can create a sense of belonging and support for both business owners and the local community.
  • Using psychology-based strategies, such as brand personalities, can help businesses create a consistent and impactful brand identity.
  • Recognition and awards can validate the hard work and creativity put into a project or business.
  • Being part of a supportive community, like the Champagne Lounge, can provide a space for connection, collaboration, and problem-solving.

    • Visit jointcl.com to become a member of the #1 community for regional business women across Australia.

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    Connect with Debbie:

    • Website: https://www.whiteriverdesign.com/ 
    • Instagram: https://www.instagram.com/WRDCreative
    • Instagram: https://www.instagram.com/debbieobrands/ 

      • Chapters

      00:00 Starting a Business in a New Country
      03:00 Evolution of a Graphic Design Business
      06:00 Creating a Co-Working Space
      09:00 Building a Community
      12:00 The Book on Brand Personalities
      17:00 Awards and Recognition
      18:00 The Champagne Lounge Community

      ...more
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      The Champagne LoungeBy Rebecca Saunders
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