Recently, Google announced the latest March 2024 Core Update to its search algorithms. This is one of the most significant updates in the recent past since it is likely to impact roughly 40% of unhelpful content and might lead to de-indexing of websites, too! Also, there seems to be an intent to crack down on AI-generated content being used to scale content to rank high and drive traffic. This episode is about understanding what Google expects out of businesses and marketers with this major update.

(00:00) Introduction

(00:51) Understanding the March 2024 Core Update

(06:09) What does the update mean for SEO and overall marketing strategies?

(07:51) Where does AI fit in, and what marketers need to focus on?