We like Elon Musk's style. In previous episodes, we’ve championed him as a visionary innovator and category king. One of the things we’ve always admired is his bold approach to business. But, his recent posts on X seem less bold, and more barmy. Is Musk’s free speech starting to backfire?

Will he be the engineer of his own downfall? 

Also in today’s episode, We’ll be looking at the love affair between politicians and tech jobs, asking if the SaaS playbook is the road to category leadership and analysing the aftermath of when Cisco and Linksys collided.

What to look forward to:

00:34 Has Musk gone mad?

15:03 Why Tech jobs are not as helpful for politicians as they hope

20:32 When categories collide: Cisco and Linksys

There is more information on how to design your category on our blog

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Paul Maher

Jonathan Simnett

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