I hope everyone’s hungry, because I’m welcoming the queen of food analogies and email strategy, Allison Carpio, to the show. Allison Carpio is an author, speaker, email + copy coach, and head chef at The Conversion Kitchen. She got fed up with all the fake scarcity and oppressive tactics in the email marketing world – especially from the bros and boss babes. Now, she helps her chefs (clients) cook up emails that sell without the sleaze. We have a beautiful conversation packed with nuggets of wisdom. We debunk the common misconceptions around email marketing, the mindset shifts needed to leverage email as a way to become intimate with your audience, and ways to get yourself out of the beginner’s rut and just start emailing. Overall, it’s clear that we need to let go of “shoulds” and start embracing our human imperfections when it comes to email. I’m sure ready to do that.

 

Here are some things I’ve learned:

• Email is the most intimate way to get to know someone. Just like cooking for someone!  And it should be fun – just like cooking for someone.
• Selling feels uncomfortable to so many entrepreneurs, partly because of many of the inauthentic urgency tactics that get circulated in the mainstream marketing world. 
• If you believe in what you’re offering and you’re proud of it, you don’t have to be afraid of putting it in front of the people who want what you’re selling.
• There’s no need to be defensive about someone’s potential objections to your offer. It’s better to be patient for those who are actually ready.
• There’s so much impact from email even if everyone isn’t clicking or replying. This impact can’t always be quantified but trust that it will nourish your relationships in the long run.
• Look for potential aligned partnerships to build your list out in the beginning. Give talks, host joint webinars, appear on podcasts. Always share your freebie.
• You actually don’t need to craft an entire detailed newsletter every day. Casual feels more intimate and it takes less time. Double win.

 

Resources from this episode:

Follow Allison on Instagram: @allisoncarpio, www.instagram.com/allisoncarpio

Learn more about The Conversion Kitchen and grab Allison’s free resource, Four Flavors of Emails That Sell

 

Additional resources:

Are you interested in crafting a fulfilling, growth-oriented experience for your clients that scales? Take my free mini-course Build Your Foundational Framework

Interested in working with me? Check out my Service Page here

Follow me on Instagram

Meet my podcast editor Angelina at The Intentional Edit :)

My intro music was produced by Moshun