JJ King is a hospitality and technology professional focused on streamlining operations in the vacation rental industry. He is the co-founder of Beachside Vacation Rentals, a modern hospitality company that currently manages over 300 units on Florida’s Space Coast. With a background in proptech - having built and sold a company that helped property managers grow their inventory - JJ now uses technology to improve efficiency and enhance the experience for both guests and property owners. He also serves on a number of advisory boards for travel and vacation rental startups, helping to shape the future of the industry.