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#29 - How can podcasting transform your branding and Marketing strategy?
In this engaging episode, Tiago and Donna dive deep into the world of podcasting, marketing, and branding. Donna, the host of "B2B Marketing Excellence" shares her insights on building authentic relationships through podcasting and the unique value of personal stories. They discuss the evolving nature of marketing, especially in industrial sectors, and the humanizing effect of podcasting for brands. The conversation also covers the use of AI tools like PodSqueeze and Descript for efficient podcast production and promotion. Tune in to learn about the importance of consistency, the power of evergreen content, and the future role of AI in podcasting.
Try Podsqueeze for free
Links & Resources
Website : https://www.worldinnovators.com/b2bmarketingexcellence
Simplecast : https://www.simplecast.com/
Descript : https://www.descript.com/
Podsqueeze: Get 20% discount for a period of 3 months - Use coupon code: PODCASTERS at checkout.
Apple Podcast : https://podcasts.apple.com/us/podcast/b2b-marketing-excellence-a-world-innovators-podcast/id1553086832
Spotify : https://open.spotify.com/show/39val2FZWA1OWGnJjiw1f5
YouTube : https://www.youtube.com/@WorldInnovators
LinkedIn : https://www.linkedin.com/in/donnaapeterson/
Podcasting to Build Relationships (00:00:00) Tiago and Donna discuss how podcasting can help build relationships and create rapport with guests.
Podcasting for Branding and Marketing (00:02:29) The discussion revolves around the value of podcasting for branding, marketing, and humanizing a brand, especially in the industrial manufacturing space.
The Impact of Podcasting on Branding (00:07:23) Donna shares examples of how companies have seen the impact of podcasting on their branding, including feedback and interactions from conferences.
Value of Branding in Podcasting (00:08:38) The conversation explores the importance of branding in podcasting and how it goes beyond lead generation, emphasizing the long-term impact.
Repurposing Podcast Content (00:14:37) Donna explains the process of repurposing podcast content using tools like Descript and PodSqueeze, and the importance of creating unique content for different platforms.
AI Tools in Podcasting (00:18:19) Tiago and Donna discuss the increasing importance of AI tools like PodSqueeze and Descript for podcasters and their potential future essentiality.
Promotion on Social Platforms (00:21:39) Donna discusses the use of LinkedIn as the main platform for promotion, as well as the exploration of platforms like TikTok and the evaluation of audience engagement.
Measuring Platform Success (00:22:09) Donna shares her strategy for measuring platform success by observing audience engagement and alignment with the brand's image and values.
Content Posting on LinkedIn (00:23:44) The speakers talk about the effectiveness of different types of posts on LinkedIn, such as longer posts, videos, and three-minute video clips.
View all episodes
By PodsqueezeIn this engaging episode, Tiago and Donna dive deep into the world of podcasting, marketing, and branding. Donna, the host of "B2B Marketing Excellence" shares her insights on building authentic relationships through podcasting and the unique value of personal stories. They discuss the evolving nature of marketing, especially in industrial sectors, and the humanizing effect of podcasting for brands. The conversation also covers the use of AI tools like PodSqueeze and Descript for efficient podcast production and promotion. Tune in to learn about the importance of consistency, the power of evergreen content, and the future role of AI in podcasting.
Try Podsqueeze for free
Links & Resources
Website : https://www.worldinnovators.com/b2bmarketingexcellence
Simplecast : https://www.simplecast.com/
Descript : https://www.descript.com/
Podsqueeze: Get 20% discount for a period of 3 months - Use coupon code: PODCASTERS at checkout.
Apple Podcast : https://podcasts.apple.com/us/podcast/b2b-marketing-excellence-a-world-innovators-podcast/id1553086832
Spotify : https://open.spotify.com/show/39val2FZWA1OWGnJjiw1f5
YouTube : https://www.youtube.com/@WorldInnovators
LinkedIn : https://www.linkedin.com/in/donnaapeterson/
Podcasting to Build Relationships (00:00:00) Tiago and Donna discuss how podcasting can help build relationships and create rapport with guests.
Podcasting for Branding and Marketing (00:02:29) The discussion revolves around the value of podcasting for branding, marketing, and humanizing a brand, especially in the industrial manufacturing space.
The Impact of Podcasting on Branding (00:07:23) Donna shares examples of how companies have seen the impact of podcasting on their branding, including feedback and interactions from conferences.
Value of Branding in Podcasting (00:08:38) The conversation explores the importance of branding in podcasting and how it goes beyond lead generation, emphasizing the long-term impact.
Repurposing Podcast Content (00:14:37) Donna explains the process of repurposing podcast content using tools like Descript and PodSqueeze, and the importance of creating unique content for different platforms.
AI Tools in Podcasting (00:18:19) Tiago and Donna discuss the increasing importance of AI tools like PodSqueeze and Descript for podcasters and their potential future essentiality.
Promotion on Social Platforms (00:21:39) Donna discusses the use of LinkedIn as the main platform for promotion, as well as the exploration of platforms like TikTok and the evaluation of audience engagement.
Measuring Platform Success (00:22:09) Donna shares her strategy for measuring platform success by observing audience engagement and alignment with the brand's image and values.
Content Posting on LinkedIn (00:23:44) The speakers talk about the effectiveness of different types of posts on LinkedIn, such as longer posts, videos, and three-minute video clips.