Marketing and user-centred design are both driven by research, informed by human behaviour, and validated by results. While the focus is different, there’s a lot of common ground between the two disciplines.

There’s overlap between what marketing and UX set out to achieve and some of the activities they each perform. Both are concerned with drawing honest feedback from customers and prospects. They both use that feedback to optimise touchpoints and interfaces between the person and the business. The major difference is that marketing mostly focuses on getting attention from the customer while UX mainly focuses on giving attention to them.

Ultimately, they are both working towards the same goal, which is to turn prospects into happy customers by understanding what they value and delivering solutions to them.

In this podcast, you will learn how the experiences that customers have with marketing touchpoints define how they perceive a brand, and therefore how having a user-centered design can complement and optimise your marketing strategy.

Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs, and videos over at https://www.hurree.co/resources.