In this podcast episode, Jonathan sits down with Jessie Beaudoin, the founder and CEO of Call Action, to discuss the importance of building trust in business and personal branding. He shares his journey from starting a lemonade stand as a child to working in the mortgage business and eventually founding Call Action. Jesse also talks about his interest in surfing and snowboarding, and how these activities have influenced his approach to business. The conversation also covers the potential impact of AI on sales, the role of social media in creating a sense of community and trust, and the importance of being present and engaged in tasks.

Jessie Beaudoin is the Founder and CEO of Call Action. He is an entrepreneur, speaker and leader in real estate tech.

What We Discuss:

(00:01:04) The impact of being present and building brand awareness through social media and personal interactions.

(00:11:19) Jesse shares his entrepreneurial journey, starting from a young age with a lemonade stand and expanding to selling Coca-Cola and peanuts at a car swap meet.

(00:17:18) How Call Action started as a solution to help business owners get customers and scale themselves more efficiently.

(00:30:15) Jesse discusses his early experience with affiliate marketing and building websites related to real estate and mortgages.

(00:31:41) Jesse talks about being inspired by the first map search tool and building his own version for sale by owners, which eventually grew into a successful website.

(00:43:58) How the idea for Call Action began and how it addresses the problem of following up with leads in the real estate industry.

(00:50:09) The process of inquiry, conversation, outcome, and nurture in building relationships with potential customers.

(00:52:35) The increasing importance of establishing trust and building real-life connections in a world of AI and immediate gratification.

(01:03:26) Using AI to automate repetitive tasks and improve salesperson efficiency as well as building relationships through AI-generated questions.

(01:10:29) The power of AI in creating personalized advertisements based on individual interests and preferences.

(01:18:16) The potential for AI to be used as a tool by professionals, such as doctors, in diagnosing and providing expert advice.

(01:20:46) Explains the significance of following up immediately after someone responds to advertising to earn their attention and trust.

(01:22:07) The effectiveness of remarketing in building trust and developing relationships with potential customers.

(01:31:57) The importance of having a clear vision and staying focused on it, using examples of Apple and Microsoft's different visions leading to their success.

(01:34:44) The significance of focus and patience in achieving success, discussing the need to slow down, regain focus, and overcome distractions to progress faster.

(01:43:00) How boredom can lead to creativity and innovation in problem-solving.

Episode Resources:

Call Action | Website

Call Action | Twitter

Jessie Beaudoin | Instagram

Jessie Beaudoin | Facebook