Behind the Food

#29 - Jessica Finny - Chechi’s Chai


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  • Chai means tea, and cultural context matters.
  • Jess's journey reflects a struggle between cultural identity and assimilation.
  • Family traditions can inspire entrepreneurial ventures.
  • Support from mentors and peers is crucial for success.
  • Imposter syndrome is common among young entrepreneurs.
  • Taking risks can lead to unexpected opportunities.
  • A change of scenery can provide clarity and inspiration.
  • Building a brand requires persistence and adaptability.
  • Quality is a non-negotiable in product development.
  • Cultural heritage can be a powerful motivator in business.
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Behind the FoodBy Jimmy Feeman & Daniel Yarzagaray-Modjeska