In this weeks episode of Make Time, host Sam explores the gap between digital presence and effective digital strategy for small businesses. She emphasises the importance of understanding customer journeys, measuring results meaningfully, and acting with intention in a noisy digital landscape, especially with the increased adoption of AI tools. Are you a small business owner or leader who wants to build the capability, clarity and systems to actually get value from AI and grow your business?25eight's award-winning Next-Level Growth Program helps you develop the strategic thinking, systems design and decision-making foundations that make everything, including AI, work harder for your business.Find out more here: https://www.25eight.co/next-level-growth-programSign up for the weekly 25eight newsletter to get business tips and resources to help you work smarter, not harder: https://www.25eight.co/newsletter-sign-upKey TopicsThe difference between online presence and digital strategyThe importance of understanding customer journeysMeasuring what matters in digital marketingThe impact of AI and content noiseDeveloping digital capability over timeSound Bites"Digital marketing is both a blessing and a curse""Visibility alone is no longer enough in digital marketing""Act with intention to stand out in a noisy digital world"Chapters00:00 The Digital Marketing Dilemma02:14 Understanding Digital Presence vs. Digital Strategy04:57 The Importance of Digital Capability08:03 Shifting from Activity to Intentional Strategy10:36 Navigating the Noise of Digital MarketingKeywordsdigital marketing, small business, digital strategy, customer journey, measurement, AI, online presence, marketing effectiveness