Niche communities, identities and communication channels—they are a sign of the great diversity of interests, views and cultural groups in our society… but they can also be a sign of fragmentation. In a world that’s brimming with super-specific feeds, tailored content and targeted advertising, could some mass media actually offer a better way of engaging with major global issues and movements, such as #BlackLivesMatter? I (a white person) try to consider and discuss this respectfully.