Matt Nelson is the owner of WeRateDogs, a social media account with over 12 million followers that among other things, has raised over a million dollars for dogs in need. On this episode we discuss Matt's story, how he created the account, how it has changed over the years, and how philanthropy became such a big part of what he's doing. In addition, we discuss social media marketing in general, current events, animal shelters, adopting verses breeding, starting an internet based business and more.