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Ian Chen is the CEO of discotech, an app for booking live events and nightlife amenities. In recent years, nightlife demographics have shifted, and Gen Z doesn’t party in the same ways Millennials did. In this episode, listeners learn how discotech adapted its mobile marketing strategies to appeal to the next generation.
Questions Ian answered in this episode:Ian Chen is the CEO of discotech, an app for booking live events and nightlife amenities. In recent years, nightlife demographics have shifted, and Gen Z doesn’t party in the same ways Millennials did. In this episode, listeners learn how discotech adapted its mobile marketing strategies to appeal to the next generation.
Questions Ian answered in this episode: