Nikki and Laura tackle a question that comes up for many artists and other creative entrepreneurs when they start their business – whether you should use your own name or a business name for your brand. In this episode, they discuss pros and cons of each option and share their own answers to the question.

TOPICS DISCUSSED

• What did Laura choose? (1:00)
• Which way did Nikki go? (1:12)
• Examples of people who use their own names (1:52)
• Examples of business brand names (2:23)
• Pros of using your personal name (3:13)
• Cons of using your own name (4:45)
• Pros of using a business name (7:35)
• Cons of a business name (8:39)
• Using a combo of both (10:09)

Read the transcript and find links to all mentioned resources in the

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