The Bed and Breakfast Academy Podcast

#29 Social Media for B&B Owners: It's Not All About Direct Bookings

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Social Media for B&B Owners: It’s Not All About Direct Bookings

Learn how to use social media as a tool to connect with guests, showcase your B&B’s personality, and build lasting relationships—without relying on it for direct bookings.

B&B expert Karen Thorne of Bed and Breakfast Academy shares how social media can support your business while discussing the risks of over-reliance and what to do if you decide social media isn’t for you.

In this episode, we discuss:

  • Why social media isn’t just a sales tool for running a B&B
  • The 80/20 rule: how to balance connecting with guests and promoting your business
  • The surprising benefits of building relationships over the “slow burn” of social media
  • Why social media is one piece of the puzzle when starting a bed and breakfast
  • How to handle an exit from social media (and why deleting old accounts is key)
  • The importance of diversifying your marketing efforts with blogs and email newsletters
  • How Karen built trust with repeat guests through consistent, authentic social media posts

    • Whether you’re running a B&B or starting a bed and breakfast, this episode is packed with insights to help you market smarter, not harder!

    Follow Karen

    Bed and Breakfast Academy Website
    Bed and Breakfast Academy Mini-Workshop
    Full B&B Course

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    The Bed and Breakfast Academy PodcastBy Karen Thorne
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