Green Business Podcast

29: Sustainability on a Budget: Practical Strategies to Reduce Your Business’ CO₂ Emissions Without Breaking the Bank

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In this episode, host Jonathan Howl from the Decarbonisation Net Zero Programme sits down with Adam Bastock, Founder of Small 99, to discuss practical, budget-friendly ways small businesses can reduce their carbon footprint—without major investments.

From overcoming sustainability challenges to accessing free support and funding, Adam shares insights on:

  • The biggest barriers small businesses face when going green
  •  Low-cost strategies to cut CO₂ emissions
  • The real benefits of sustainability—from cost savings to brand growth
  •  How businesses can start measuring and reducing their impact today
  •  A real-world success story of a business that boosted efficiency and profits with simple, sustainable changes

    • With 94-95% of UK businesses being SMEs, this episode is packed with advice for business owners looking to embrace sustainability while staying competitive.

    Podcast host: Jonathan Howl, Energy Advisor, Coventry City Council

    Guest speaker: Adam Bastock, CEO - Small 99

    Podcast producer: Maria Covlea, Marketing and Events Manager, Coventry City Council

    Useful links:

    • Register for an energy audit (West Midlands Businesses)
    • Register for an energy audit (Warwickshire Businesses)
    • Learn more about the DNZ Programme
    • Become a member of the Green Business Network (Free membership)
    • 20% off until the end of March using code 'COVENTRY' - for the Small 99 mini-game and action box
    • Small 99 – Practical Sustainability Guidance 
    • People, Planet, Pint
    • Podcast feedback form
      • If you have any questions or suggestions for the Green Business Podcast, please contact the podcast producer, Maria Covlea, at [email protected]
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      Green Business PodcastBy Green Business Programme