When you're starting out as a new business, many of the decisions you make will affect how you can do marketing in the future. Your choices as you're starting up will form the associations that people will have with your brand based on what you make, how it's priced, where they can buy it and how you will let people know about your product or service.

These components make up what is traditionally called the 4Ps of marketing.

Product

Price

Place

Promotion

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