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Buckle up for this interview with Kat Dey, co-founder of the sustainable lifestyle brand ettitude. Kat comes in with loads of wisdom for direct-to-customer (DTC) brands. Any brand selling online can benefit from this interview, but DTC brands with a mission will feel as though Kat speaks directly to them. The brand ettitude makes bedding and bath essentials with CleanBamboo, their innovative sustainable textile, and Kat demonstrates what a mission like that does for a brand.
Kat’s own trajectory was stated well before ettitude. She’s a serial entrepreneur and was named as one of “35 People to Watch” and “EY Entrepreneurial Winning Woman” in 2016. This interview doesn’t just focus on mission branding—Kat digs deep into vital data cues all brands online need to know, like customer acquisition cost (CAC) and lifetime value (LTV). Listen to the full episode for her tips!
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Buckle up for this interview with Kat Dey, co-founder of the sustainable lifestyle brand ettitude. Kat comes in with loads of wisdom for direct-to-customer (DTC) brands. Any brand selling online can benefit from this interview, but DTC brands with a mission will feel as though Kat speaks directly to them. The brand ettitude makes bedding and bath essentials with CleanBamboo, their innovative sustainable textile, and Kat demonstrates what a mission like that does for a brand.
Kat’s own trajectory was stated well before ettitude. She’s a serial entrepreneur and was named as one of “35 People to Watch” and “EY Entrepreneurial Winning Woman” in 2016. This interview doesn’t just focus on mission branding—Kat digs deep into vital data cues all brands online need to know, like customer acquisition cost (CAC) and lifetime value (LTV). Listen to the full episode for her tips!