Personal Branding for the LGBTQ Professional

#29: The Top 8 LGBT News Stories of February and Why They Matter [Podcast]


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In the last episode of the podcast I made mention that the media is the gift that keeps on giving these days. There is so much going on for LGBT equality its hard to keep up with. Today I am going to give you an update on just a portion of what's been going on in the end of January and February. The last media update on this podcast we talked about the kerfuffle (I love that word) between A&E's Duck Dynasty and Cracker Barrel.

 

Today I am going to jump all over the map so sit back (or keep running) and enjoy the update on LGBT. Knowing what is going on in the LGBT landscape can make your marketing more effective due to your understanding of current day topics. I've selected 8 examples that cover a TV show, the music industry, professional sports, the Olympics, politics, social media and Hollywood. As I said, the gift that keeps on giving! I've chosen a broad array of things to demonstrate how quickly the LGBT landscape is moving and emphasize that if you want to be marketing to this community, you need to be keeping up with it all!

 

The first is that my next webinar "Increasing your LGBT Market Share through Authentic Communications" is on March 19th at 11AM and you can RSVP You can RSVP for the webinar by going to www.jenntgrace.com/webinars. It's an hour long presentation with plenty of time for Q&A, so any questions you might have please feel free to bring them with you. Also if you are listening to this podcast episode in the future after Wed. March 19, fear not I do webinars monthly- so still head over to that same link and you can sign up for the next available webinar!

 

The best way to stay in touch and know what is happening is my joining my mailing list. There are "Join the mailing list" now buttons all over the place, including the contact form and on the right side bar. So head over there and put in your e-mail address and we'll stay in touch. I only e-mail about once a month or so I keep my e-mails to a minimum to not overwhelm you.

 

Alright - let's begin!

Jan. 26 - Disney Channel's Good Luck Charlie - debuts two lesbian Mom's

http://www.afterellen.com/good-luck-charlie-introduces-disney-channels-first-lesbian-characters/01/2014/

Friends annoyed because they're white femmes
One in the skirt is the one watching the game with Bob
Funny how Bob and Amy were confused over which one was Charlie's friend Taylor's mom. Susan and Cheryl.

 

Jan. 26 - Kacey Musgraves wins Best Country Song and Best Country Album at the Grammy's and sings her single "Follow Your Arrow."

http://www.foxnews.com/entertainment/2014/02/07/kacey-musgraves-follow-your-arrow-latest-sign-shifts-in-country-music/

“If you save yourself for marriage, you’re a bore. If you don’t save yourself for marriage, you’re a horrible person,” crooned the 25-year-old Texas native. “Make lots of noise, kiss lots of boys, or kiss lots of girls, if that’s what you’re into. When the straight and narrow gets a little too straight, roll up a joint, or don’t… If you don’t go to Church, you’ll go to hell. If you’re the first one on the front row, you’re a self-righteous son-of-a…”
“At first, I was like, ‘There’s going to be backlash.’ I know a lot of people don’t really agree with those things, especially in the South,” she told country music publication The Boot last year. “But there’s actually a lot less criticism towards that song than I imagined… Even if they don’t agree with the girls kissing girls thing or even the drug reference, I would hope that they would agree that no matter what we all should be able to love who we want to love and live how we want to live.”
Are LGBT allies under-appreciated, thanks to Macklemore?
http://chicagospectrum.com/2014/02/03/column-lgbt-allies-appreciated-thanks…

 

Feb. 2 - Super Bowl commercial - America the Beautiful

http://www.huffingtonpost.

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Personal Branding for the LGBTQ ProfessionalBy Jenn T. Grace

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