Momentum is one of the most talked about ideas in podcasting.

People say they need more momentum. That their show lost momentum. That they’re trying to get it back.

But most podcasters are actually chasing speed.

More episodes.
More promotion.
More experimentation.

In this episode, I explain the difference between movement and momentum, and why many podcasts stay busy without actually building anything that compounds.

I also talk about what actually creates momentum for a podcast, and why it starts with a decision about the role your show plays and staying with that decision long enough for recognition to build.

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The 3 Signals Your Podcast Is Structurally Under-Leveraged