In this episode, we chat with writer and director Rosie May Bird Smith about comedy, creativity, and carving out your own path. From agency life to filmmaking, Rosie talks about finding her voice and the story behind her new short, Egg Timer. Hope you enjoy.

ROSIE may bird smith is a British comedy writer & director with a strong, unique style and ability to blend humour with heart.’

In 2025 Bird Smith was named Director to Watch by Ad Age’s Creativity Awards, following her earlier recognition by the British Arrows for Best Young and Emerging Talent, Creative Circle’s Best New Director, Cannes Young Director Award and Campaign Magazine as one of the industry’s Rising Stars.

Rosie began her career as a creative writer, quickly gaining attention for her sharp wit and clever storytelling working on a range of high-profile films for some of the world’s largest and most influential brands. Upon shifting to the director’s chair, her first commercial project for supermarket giant Asda, received four British Arrow nominations, earned her a Silver Young Director Award and raised £5.9 million for charity. She has since gone on to direct work for many large household names including Müller Light, Andrex and Ginsters. Her work on Andrex, which encourages Brits to bust free from toilet taboos, went on to win Silver at Cannes Lions this year.

Rosie is represented by Biscuit Filmworks in the UK & US and Tony Petersen Films in Germany.