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#29 - What Success Really Takes: Simplicity, Trust & Saying No to Clients
▶️ Guest: Tim Verweij, Global Automation Expert, Lab Services B.V.
🎙 Hosts: Sura Hadi & Mike Ouren
📻 This episode of Automation in the Wild explores what actually makes automation successful - and why simplicity, trust, and saying no are more powerful than the flashiest robot on the showroom floor.
Tim Verweij walks us through his journey from hands-on scientist to global automation leader. We get into real-world system design, lessons from stubborn hardware, and why flashy tech might just be your worst investment.
🔹 When saying "no" to a client can save the whole project
🔹 Why simple beats shiny (every time)
🔹 Designing systems that don’t break
🔹 24/7 automation that outlasts its service contracts
🔹 The art of modularity, scaling, and real-world success
🔹 Why AI is more than hype—but not your replacement (yet)
🔹 And yes... automation for weed-growing in 96-well plates
🍻 Whether you're scaling your first workcell or pitching a 300m² tender, this episode breaks down the invisible work of making automation actually work.
🎧 Subscribe for more episodes, automation case studies, and raw conversations from the front lines of biotech and lab innovation:https://linktr.ee/helicalbrew
🔔 Subscribe & Like if you’ve ever had to simplify something that looked good on paper.
⏱️ EPISODE CHAPTERS - NAVIGATE THE EPISODE
00:00 Cold Open – Automation is inevitable
00:18 Welcome to Helical Brew + Meet Tim
03:00 From J&J to Global Automation Expert
06:30 What Real Automation Success Looks Like
10:00 The Power of Saying No to Clients
14:20 Why Flashy Tech Can Hurt Projects
18:40 Simplicity, Trust & System Design
23:00 Modularity, Scaling & Planning for Growth
28:00 AI in Lab Automation: Real Talk
33:00 Home Automation Meets Lab Logic
36:45 Picks of the Week
41:30 Final Thoughts & Sign-Off
📌 SHORTS (Grab Quick Highlights)
▶️ • Why Automation Fails in Real Labs #he...
▶️ • AI in Science: Helpful or Making Us S...
#HelicalBrew #AutomationInTheWild #LabAutomation #BiotechPodcast #AutomationDesign #TimVerweij #ModularAutomation #SimplicityWins #ScienceCulture #EngineeringTrust #SciencePodcast #PodcastClips #BiotechInnovation #TechTalk #SmartLab #RoboticsEngineering #HelicalBrewPodcast #AutomationThatWorks #podcast #viralvideo #funny #viralshort #science #biotech #biotechstartups #viralshorts #viralvideos #viralvideoshorts
View all episodes
By Sura Hadi | Mike Ouren | Elizabeth Rodziewicz▶️ Guest: Tim Verweij, Global Automation Expert, Lab Services B.V.
🎙 Hosts: Sura Hadi & Mike Ouren
📻 This episode of Automation in the Wild explores what actually makes automation successful - and why simplicity, trust, and saying no are more powerful than the flashiest robot on the showroom floor.
Tim Verweij walks us through his journey from hands-on scientist to global automation leader. We get into real-world system design, lessons from stubborn hardware, and why flashy tech might just be your worst investment.
🔹 When saying "no" to a client can save the whole project
🔹 Why simple beats shiny (every time)
🔹 Designing systems that don’t break
🔹 24/7 automation that outlasts its service contracts
🔹 The art of modularity, scaling, and real-world success
🔹 Why AI is more than hype—but not your replacement (yet)
🔹 And yes... automation for weed-growing in 96-well plates
🍻 Whether you're scaling your first workcell or pitching a 300m² tender, this episode breaks down the invisible work of making automation actually work.
🎧 Subscribe for more episodes, automation case studies, and raw conversations from the front lines of biotech and lab innovation:https://linktr.ee/helicalbrew
🔔 Subscribe & Like if you’ve ever had to simplify something that looked good on paper.
⏱️ EPISODE CHAPTERS - NAVIGATE THE EPISODE
00:00 Cold Open – Automation is inevitable
00:18 Welcome to Helical Brew + Meet Tim
03:00 From J&J to Global Automation Expert
06:30 What Real Automation Success Looks Like
10:00 The Power of Saying No to Clients
14:20 Why Flashy Tech Can Hurt Projects
18:40 Simplicity, Trust & System Design
23:00 Modularity, Scaling & Planning for Growth
28:00 AI in Lab Automation: Real Talk
33:00 Home Automation Meets Lab Logic
36:45 Picks of the Week
41:30 Final Thoughts & Sign-Off
📌 SHORTS (Grab Quick Highlights)
▶️ • Why Automation Fails in Real Labs #he...
▶️ • AI in Science: Helpful or Making Us S...
#HelicalBrew #AutomationInTheWild #LabAutomation #BiotechPodcast #AutomationDesign #TimVerweij #ModularAutomation #SimplicityWins #ScienceCulture #EngineeringTrust #SciencePodcast #PodcastClips #BiotechInnovation #TechTalk #SmartLab #RoboticsEngineering #HelicalBrewPodcast #AutomationThatWorks #podcast #viralvideo #funny #viralshort #science #biotech #biotechstartups #viralshorts #viralvideos #viralvideoshorts