"When I was growing up, we just did whatever coach told us to do. Today, that's not enough. You've got to model it." In this episode, we speak to A.D. and football coach, Chad Olson out west in Pecos, TX about his program's core values of Effort, Attitude, Guts, Love, Energy, and Sacrifice... E.A.G.L.E.S. We focus in on SACRIFICE, and how the same discipline that carries your athlete through a 6:30 AM workout will pay dividends in the real world as husbands, fathers, employees, and employers. Key Takeaways: - Being a positive force for your athletes doesn't mean you're soft or easy on them - What is the role of a coach when tragedy strikes?