In this episode of the Music Teachers: Expand Online podcast, our host, Jaime Slutzky discusses the power of using lead magnets to attract ideal new music students and grow your studio.

Key Points:

• Every lead magnet / freebie should be focused on getting the subscriber a tangible win
• Your lead magnet is the catalyst for your email welcome series which connects your lead to your offer (give them a nice simple breadcrumb trail to follow)
• Your lead magnet should provide something actionable that the recipient can find success with. They need to feel it has value in order to continue engaging with your emails and offers.
• Lead magnets are not one sized fits all. Most lead magnets are in the PDF format.

Action Step:

Take some time this week to review your current lead magnet. Is it providing real value to potential music students? Does it lead them smoothly towards working with you? If not, use the tips from this episode to create a new lead magnet that converts visitors into leads for your studio. Need feedback? Feel free to reach out to Jaime on Instagram @jaimeslutzky for an unbiased review. Don't let your hard work go to waste - a great lead magnet can attract your ideal music students!

Connect with Jaime:

• Instagram
• Facebook
• CallWithJaime.com