Anita Toth is a churn crusher. In fact, she has taken her 20 years of academic research experience and created The Churn Crusher System for B2B SaaS companies to discover the real reasons behind why their customers churn.

We talked about her ultimate guide to customer exist interviews, having purpose with every customer interview, and how her background is academic research helps her dig deeper and discover what's underneath the reasons customers actually tell you they leave.

More about Anita:

* Her blog we talked about: https://anitatoth.ca/ultimate-customer-exit-interviews/

* The ChurnZero Webinar on Anita's topic. See video below:

* Her website: https://anitatoth.ca/

* On Linkedin: https://www.linkedin.com/in/anitamtoth/

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