Many organizations view teams and divisions in very basic terms.  They are either profit centers or cost centers.  Profit centers are those parts of the organization that have direct impact on revenue while cost centers are essential parts of the business but don’t impact revenue.  Cost centers are viewed as something that needs to be contained.

Since analytics teams do not have direct impact on revenue, how can they be viewed as  more than cost centers with their contributions to the organization?  Why is it important for analytics directors and managers to evaluate the practice this way?

On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss how value created for an organization is more important for an analytics organization than being close to revenue generation as well as the need to highlight the value created.

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