How do you recognize highly relevant offers or products that the market demands? Well, the very first thing is to focus on your area of expertise. 

If you're an expert in business, technology, marketing, or sales — try to observe the gaps in the marketplace and the problems people face — something that has a huge impact on the bottom line — either because of this problem, they are losing a lot of time, money, or they are not able to reach new opportunities where they can make more money. 

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