The coronavirus pandemic is forcing the lodging industry to rethink health and wellness. Designers like Blanche Garcia of B. Garcia Designs see this as an opportunity for hotels to revise their messaging beyond clean and safe by introducing wellness products and programs they can market to attract guests who want to feel good during their stay and return home feeling better than when they left.

Episode 295 of Lodging Leaders podcast explores how implementing elements of wellness can be a cure for hotel businesses struggling to survive. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.