GTM Made Simple

296: Pivoting from a Startup Leader to a Scale-up Leader w/Brian Halligan


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A scaling up company leader needs to shed his startup skin and re-emerge as a whole new animal. (S)he needs to:

  • Let the experts you hired make their best decisions
  • Make your major changes in the startup phase
  • Regardless of industry, tech’s holy grail has an enterprise back-end, and consumer-friendly front end
  • The leader sets the tone and makes the big picture decisions
  • Make your product easy to buy and use - no exceptions
  • Make a plan, prioritize, and stick with it
...more
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GTM Made SimpleBy Sangram Vajre

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