Frank West, the founder of City of Games and designer of Isle of Cats, joins to discuss cultivating enthusiastic, positive communities that buy games, have fun, and manages itself against negative elements. We get into a lot of facets of this one, particularly the idea of the Five, Five, and Ninety Percent. Five percent of communities are superfans, five percent are utter jerks, and ninety are people who want to hang out and have fun. How do we access and cultivate that ninety percent in positive ways? How can we tell when an angry person is among the Ninety and just upset, or if they are actually just a jerk not worth engaging? We get into that and a lot more in this one.

Shelf Stories YouTube (with video of this recording) - www.youtube.com/shelfstories

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