We’ve started a series of episodes about getting back to basics and the value of simplicity.  We’re looking at the benefits of refocusing attention on the key concepts and practices that can get overlooked or forgotten as analytics and testing programs age.  

What are the best practices when it comes to designing a tag management architecture?  What needs to be considered when deciding on a TMS approach?  Is there a TMS methodology that provides the best approach? 

On this week’s episode of the 33 Tangents podcast Jason and Jim are once again joined by Jenn Kunz to continue the conversation around the draw of over-engineering data collection solutions, this time with a focus on tag managers. 

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