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This episode of the Allyship in Action Podcast with Julie Kratz features Charlene Polite Corley, Nielsen's VP of Diverse Insights and Partnerships, and Stacie De Armas, Senior Vice President of Diverse Intelligence & Initiatives at Nielsen.
Together we discuss the long-term value of diversity for businesses, emphasizing that engaging historically excluded consumers is crucial for growth and brand loyalty. Stacie and Charlene highlight that while people can be "trickier" than money, diversifying your workforce and your approach to consumers is as important as diversifying your financial portfolio.
Some key takeaways from this conversation:
Actionable Allyship Takeaway:
Organizations and individuals should actively lean into fear and commit to an inclusive data strategy, continually seeking to understand and meet diverse consumers where they are, knowing that it's both the right thing to do and a smart business decision that drives growth and loyalty, regardless of external pressures.
Learn more about Charlene Polite Corley and Stacie De Armas and their research at:
4.8
2727 ratings
This episode of the Allyship in Action Podcast with Julie Kratz features Charlene Polite Corley, Nielsen's VP of Diverse Insights and Partnerships, and Stacie De Armas, Senior Vice President of Diverse Intelligence & Initiatives at Nielsen.
Together we discuss the long-term value of diversity for businesses, emphasizing that engaging historically excluded consumers is crucial for growth and brand loyalty. Stacie and Charlene highlight that while people can be "trickier" than money, diversifying your workforce and your approach to consumers is as important as diversifying your financial portfolio.
Some key takeaways from this conversation:
Actionable Allyship Takeaway:
Organizations and individuals should actively lean into fear and commit to an inclusive data strategy, continually seeking to understand and meet diverse consumers where they are, knowing that it's both the right thing to do and a smart business decision that drives growth and loyalty, regardless of external pressures.
Learn more about Charlene Polite Corley and Stacie De Armas and their research at:
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