Engagement on Twitter primarily involves followers (i) responding to your tweet (ii) retweeting your tweet (iii) favouriting your tweet (iv) mentioning you in another tweet and (v) clicking your link. Twitter engagement is important because it helps forge a meaningful relationship between you and other users. If you are a company owner, this engagement is all the more imperative as it helps you connect with your customers and other industry peers, which increases profitability in the long run.

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